search

New Search, New Debate

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Every few years, search changes just enough to force everyone to relearn what they thought was stable. This time, the shift feels larger. Search is no longer just a list of links organized by relevance and authority. It is becoming a place where answers are assembled, summarized, interpreted, and sometimes decided before a user ever … Read more

Trending Social Search: What’s Capturing Attention Online

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Search used to mean one thing: typing a question into a search engine and scanning a list of links. That still matters, but it no longer explains how people actually discover ideas, products, opinions, and cultural moments. A growing share of online discovery now happens inside social platforms, or through behavior shaped by them. People … Read more